You’ve done it—your website is live! Whether you’ve built it yourself, worked with a professional, or used a service like One Day Webs, getting online is a huge step forward for your business.
But going live is just the beginning. Now it’s time to drive traffic, engage visitors, and start converting leads into customers. So, what should you do next?
Here are some simple and effective marketing strategies to help your new website get noticed and start performing from day one.
1. Submit Your Website to Google
First things first: make sure your website is visible on search engines.
Set up a Google Search Console account and submit your sitemap to help Google index your pages faster. This is essential if you want your site to appear in search results.
Bonus tip: If you’re using Google Analytics (which you should be), link it with Search Console for deeper insight into how people find your site.
2. Promote It on Social Media
Social media is one of the quickest and most cost-effective ways to drive traffic to your new website. Post about your launch across all your platforms and make it clear what your website offers and why people should visit.
Don’t forget to:
- Add your website link to your bios
- Create a launch post or video
- Share behind-the-scenes content from the build
- Encourage your followers to share the link
Consistency is key—post regularly and engage with your audience.
3. Send an Email Announcement
If you’ve already built a mailing list (even a small one), now’s the time to use it. Send a short, engaging email announcing your website launch, including:
- A link to your site
- What users can expect
- Any special offers or updates
Even better—encourage subscribers to forward the email to others who might be interested!
4. Start Blogging
Creating a blog is a brilliant way to:
- Keep your site fresh with new content
- Share valuable tips and updates
- Improve your SEO rankings over time
Write posts that answer common customer questions, share industry insights, or tell your brand’s story. Quality content builds trust and keeps people coming back.
5. List Your Business Online
If you run a local business, be sure to list yourself on Google Business Profile and other relevant directories like:
- Bing Places
- Yelp
- Yell.com
- Facebook Business
Make sure your website link is included, and that your business name, address, and phone number are consistent across all platforms (this helps with local SEO).
6. Learn the Basics of SEO
You don’t need to be an expert, but understanding a few SEO basics can help you improve your site’s visibility over time.
Focus on:
- Writing descriptive page titles and meta descriptions
- Using keywords your audience is searching for
- Ensuring your site loads quickly and works well on mobile
- Adding alt text to images
Small tweaks can make a big difference.
7. Ask for Reviews & Testimonials
Social proof matters. Ask happy customers or clients to leave reviews on Google, Facebook or Trustpilot, and showcase testimonials on your website. This helps build credibility and encourages new visitors to trust your brand.
8. Track Your Progress
Finally, make sure you’re tracking how your website is performing. Set up Google Analytics to monitor:
- How many people are visiting your site
- Where they’re coming from
- What pages they’re viewing
- How long they’re staying
This will help you refine your marketing over time and focus on what’s working.
Final Thoughts
Launching your website is a big milestone—but the real magic happens afterwards. With the right marketing strategies, you can attract more visitors, grow your audience, and start generating leads and sales.
Not sure where to start? At One Day Webs, we don’t just build websites—we help you make the most of them. If you’d like support with digital marketing, SEO, or branding, just get in touch.
Let’s turn your brand-new website into a busy digital hub for your business.
One Day Webs – Websites live in a day, built to grow with your business.
